Social Media

From educational videos to leadership messages and co-branded provider content, I’ve led social campaigns that do more than just fill a feed—they build trust, drive leads, and reinforce brand credibility. Each campaign below was designed with a clear goal in mind: connect the right message to the right audience, at the right time. Whether distributed through LinkedIn, Facebook, or strategic email sends, these videos reflect a full-funnel approach—optimized for brokers, providers, and Medicare-eligible seniors alike.

Devoted Health | Network Strength in Expansion Market

  • Platform(s): LinkedIn, and Broker Email Campaign

  • Objective: Highlight new provider partnerships and reinforce Devoted’s growing network presence in North Carolina

  • Approach: A 60-second video featuring the Sales VP and Network Director, spotlighting key additions to our provider network. Designed for brokers and partners, the video balanced professionalism with accessibility, making it easy to share and easy to trust.

  • Why it Worked: Clear leadership messaging + localized content = high broker engagement and brand credibility

  • Results:
    • Used across social and email during AEP
    • Boosted broker awareness in target counties
    • Strengthened Devoted’s positioning as a fast-growing, relationship-driven plan in the Carolinas

Devoted Health + Suvida Healthcare | Educational Video for Seniors (Texas)

  • Platform(s): Facebook, LinkedIn, YouTube + Email (with teaser/landing page funnel)

  • Objective: Educate Medicare-eligible seniors in Texas on how to choose the right primary care doctor, while spotlighting Devoted’s partnership and services offered by the provider group

  • Approach: A webinar-style video featuring the provider’s Medical Director, who shared 3 practical tips for selecting a quality PCP. The video included immersive b-roll of clinic spaces, staff-patient interactions, and a breakdown of accepted Medicare plans. A teaser clip was promoted via paid + organic channels, driving viewers to a custom landing page with a lead form and full video access.

  • Why it Worked: Educational value pulled viewers in, the landing page captured interest, and provider visuals made care feel personal and accessible

  • Results:
    • Multi-channel campaign during AEP targeting seniors and caregivers
    • High click-through and video completion rates on the landing page
    • Generated qualified leads and increased awareness of both Devoted and the provider’s PCP locations

Devoted Health | 5-Star Plan Leadership Message (Florida)

  • Platform(s): LinkedIn + Email Campaign (Broker Outreach)

  • Objective: Reinforce Devoted’s 5-Star Medicare Advantage rating and commitment to quality care in the Florida market

  • Approach: A concise, leadership-driven video featuring the Florida Market President and Sales VP. The message focused on what 5-Star means for members and brokers, and how Devoted’s care-first approach continues to drive results. Distributed on LinkedIn and embedded in email communications targeting the broker community.

  • Why it Worked: Senior leadership as the face of the message built trust—and brokers appreciate hearing directly from decision-makers

  • Results:
    • High engagement across LinkedIn from broker audiences
    • Strong open and click-through rates on email sends
    • Reinforced Devoted’s top-tier positioning and retention messaging during AEP

Devoted Health + Dedicated Senior Medical Center | Educational Video for Seniors (Ohio)

  • Platform(s): Facebook, LinkedIn, YouTube + Landing Page Funnel

  • Objective: Help Medicare-eligible seniors in Ohio understand how to choose the right PCP, while introducing Dedicated Senior Medical Center and their partnership with Devoted Health

  • Approach: A webinar-style educational video featuring a Dedicated Medical Director walking through 3 key tips for selecting a doctor. A teaser version was distributed via social and email, driving to a branded landing page with a lead form and full video access.

  • Why it Worked: Localized content delivered real value, and doubled as a soft intro to both brands in a new market

  • Results:
    • Engaged Ohio-based seniors and caregivers during AEP
    • Strengthened Devoted’s presence alongside a trusted community provider

Devoted Health + Provider Group | Facebook Static Image Ads

We launched a templated static ad campaign across multiple states to spotlight trusted local physicians who accept Devoted Health.

  • Platform(s): Facebook + Landing Page Funnel

    Objective: Build trust and awareness among Medicare-eligible seniors by highlighting local doctors who proudly accept Devoted Health

    Approach: We created a templated static image campaign featuring real doctors from partner medical groups across multiple states. Each asset included localized branding, tailored ad copy, and was paired with a branded landing page containing a lead form for seniors to learn more about plans and provider locations.

    Why it Worked: The campaign delivered hyper-local credibility by showcasing real providers, reinforcing Devoted Health’s trusted partnerships and commitment to community-based care.

    Results:

    • Launched across multiple states with localized assets for each market

    • Helped drive awareness and leads in partnership with regional provider groups

    • Supported Devoted’s brand trust and sales enablement during key enrollment periods

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TV