TV Advertising
I’ve led multiple TV campaigns for Devoted—both as a brand and in partnership with statewide and multi-state primary care groups. These campaigns ran in English and Spanish across trusted outlets like Univision and Telemundo.What made them effective wasn’t just airtime—it was the strategy behind it:
✔ Custom scripts and messaging aligned with what matters most to our communities: primary care and Medicare Advantage
✔ Interviews and testimonial-style segments that built real trust
✔ Carefully chosen time slots, channels, and spokespersons to reach the right audience with authenticity
Devoted Health + IMA Medical | “Infominute”
Media: Multiple networks.
Approach: Co-branded :60 segment featuring the Medical Director as the face of trust and care. Focused on Medicare Advantage education during AEP, delivered in plain language.
Why it Worked: Strategic placement + real provider voice = credibility and reach
Impact: 1.2M+ impressions, trackable response volume, and strong presence in high-viewership, high-trust slots
Devoted Health | Spectrum “Infominute” TV Spot
Media: Multiple networks
Approach: A 60-second, graphics-rich “Infominute” spot fully focused on Devoted Health. The video used clean visuals—Medicare cards, calendar cues, and benefit callouts—to educate viewers on key plan benefits. Messaging emphasized that AEP is now and encouraged eligible seniors to consider switching.
Why it Worked: It simplified a complex topic—using visuals, urgency, and clean messaging to drive clarity and action.
Impact:
•Delivered over 5M impressions during AEP in select markets.
• Drove timely awareness and inbound interest from Medicare-eligible viewers. Positioned Devoted as a high-value, accessible Medicare Advantage option in Florida as we entered new counties.
Devoted Health + The Doctors Center | TV Integration
Media: Aired on First Coast Living (NBC’s First Coast News)
Approach: A 4-minute co-branded interview featuring Medical Director, Dr. Ambica Soni of The Doctors Center and Dunia Grijalba, Market President from Devoted Health. The conversation focused on Medicare Advantage plan options, the value of personalized care, and the benefits of choosing a trusted, locally connected provider during AEP.
Why it Worked: Real voices, real guidance—delivered on a trusted local morning show seniors already watch
Impact:
• Aired during AEP in a lifestyle-driven segment
• Reinforced trust and credibility for both Devoted and The Doctors Center in the Jacksonville DMA.
• Helped educate seniors and drive follow-up interest in The Doctors Center locations.
Devoted Health + Evernorth Care Group | TV Spot
Media: Multiple networks.
Approach: 60-second co-branded TV spot. A fast-paced, visually driven spot introducing Devoted Health’s partnership with Evernorth Care Group. Shot in clean, natural settings with real providers and patients.
Why it Worked: Clear value props, co-branded credibility, and crisp visuals built trust in under a minute
Impact:
• Aired during AEP in key Arizona markets
• Boosted visibility for Evernorth’s growing senior care footprint
• Helped drive awareness and consideration for Devoted’s local plans.